If you want to achieve sustainable success in business, investments must be done. Without investment, you are difficult to be able to start doing business. Because the preparation and equipment isn't sufficient to jump in online business.
Investment in this business can be time, money and energy.
Obviously you have to invest time. Any minimum time that you spend, in business, investment in time would always be there. If it's an investment over time, the investment energy also came out. Because at least you invest the energy to think about your business.
Investment in cash / funds
This is probably avoided by a lot of people. The reason, may be, because the funds that come out are not counted as investment, but expenditure/costs.
In fact much different between expenditure and investment. Expenditure means something that does not need to expected returns. Meanwhile, investment is calculated its return on investment, up to then achieve a profit, profit again, and so on until business grow bigger.
In online business, there is a tendency to regard this business as a business for free. It means absolutely not out of money. In fact, his business, both online and offline, zero investment dollar absolutely nothing. Maybe you can try to minimize it. But if at all free, I don't think so. Why in this online business can not be entirely free?
Of course, if it absolutly free will threaten the online business itself. Online economy can be paralyzed if there is no flow of money. Facebook, Google, Yahoo and other online companies could be out of business if its cash flow loss. In short, the economy stagnant, all paralyzed and this conditions endanger all hand.
Essentially the money must be rotating. And investment is one of the wisest ways to spend our money. Even more dangerous, mentally free like that could really hamper your business. It would be very different that you feel when you make an investment and not in business. If you invest, you will have passion to make action and develop your business. You will be more motivated and genuinely care about your business. But, If you are not make an investment, you will not be seriously handle your business.
You can invest your money to buy the primary equipment such as work space and computer needs. Meanwhile, secondary equipment includes printers, cameras and other equipment is needed but can still be postponed ownership. Also, you need to have software support, as well as funds for hosting, buy domain, auto responder, and others. If you don't invest, you could not immediately make money from the internet and your online business isn't growing quickly because it hampered the lack of adequate equipment.